NEW PRODUCT DEVELOPMENT (NPD) PROCESS IN SUBSIDIARY: INFORMATION PERSPECTIVES
نویسندگان
چکیده
منابع مشابه
Innovation Strategies of New Product Development (NPD)
Current literature indicates a high rate of New Product Development (NDP) failure. Many believe that the main reason behind such failures is the way the NPD process is managed. This includes a lack of clear project definition, too much focus on internal processes and procedures ignoring customer needs and requirements, lack of communication and knowledge transfer among various people within the...
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Much discussion in the new product development (NPD) literature is concerned with describing blueprints for more effective systems for managing the process. Features of the emergent pattern of good practice in NPD include cross-functional team working, early involvement, effective project management arrangements and learning systems. However, there is relatively little in the literature on the ...
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ژورنال
عنوان ژورنال: Makara Human Behavior Studies in Asia
سال: 2008
ISSN: 2406-9183,2355-794X
DOI: 10.7454/mssh.v12i2.174